CLTK
JOINERY
Branding
Web Design
We partnered with PAS NW Ltd to lead their full rebranding and digital transformation,
creating a fresh, modern website that better reflects their position as a North West civil engineering leader.
.................After 22 years of successful operations, CLTK Joinery had grown from modest beginnings into a trusted partner for major social housing developers and private house builders across the North West.
............................................Despite their impressive client roster and high-profile projects along the M62 corridor, the company had never invested in marketing or professional brand identity.
The Problem: A modest logo and minimal digital presence didn't reflect the scale, professionalism, and precision of their work. As Managing Director Lee Verdorn recognised, "as the company has grown, so has the need to tell our story properly."
Despite their impressive client roster and high-profile projects along the M62 corridor, the company had never invested in marketing or professional brand identity.
The Problem: A modest logo and minimal digital presence didn't reflect the scale, professionalism, and precision of their work. As Managing Director Lee Verdorn recognised, "as the company has grown, so has the need to tell our story properly."
ICM developed a comprehensive rebranding strategy that honoured CLTK's heritage while positioning them for future growth. The approach focused on three key principles:
Authenticity First. Visual Impact.
Strategic Positioning.
Brand Identity Development
We created a clean, modern logo representing structure, construction, and craftsmanship - all core to CLTK's ethos. The geometric icon symbolises strength, precision, and modularity, drawing inspiration from the engineered timber kits that marked the company's early days.
Website
New website platform designed to showcase projects, celebrate partnerships, and bring company values to life - giving CLTK their first professional marketing platform after two decades.
The Results.
Professional brand identity matching business scale and reputation
Modern website showcasing 22 years of expertise and high-profile projects.
............................................ICM developed a comprehensive rebranding strategy that honoured CLTK's heritage while positioning them for future growth. The approach focused on three key principles:
Authenticity First.
Visual Impact.
Strategic Positioning.
Brand Identity Development
We created a clean, modern logo representing structure, construction, and craftsmanship - all core to CLTK's ethos. The geometric icon symbolises strength, precision, and modularity, drawing inspiration from the engineered timber kits that marked the company's early days.
Website
New website platform designed to showcase projects, celebrate partnerships, and bring company values to life - giving CLTK their first professional marketing platform after two decades.
The Results.
Professional brand identity matching business scale and reputation Modern website showcasing 22 years of expertise and high-profile projects.