KENSITE
Branding
Marketing
We partnered with PAS NW Ltd to lead their full rebranding and digital transformation,
creating a fresh, modern website that better reflects their position as a North West civil engineering leader.
.................Kensite, a leading provider of site
accommodation and welfare solutions, approached Ian Cheveau Marketing Consultancy to transform their marketing presence with a complete, integrated package.
..............................They needed more than a campaign – they needed a marketing partner to elevate every touchpoint of their brand to deliver a transformation that has seen them pick up awards in the construction industry, including Insider Media.
We stepped in to deliver across the full marketing mix:
Branding & Design
PR & Communications
Internal Communications
Digital Marketing
Despite their impressive client roster and high-profile projects along the M62 corridor, the company had never invested in marketing or professional brand identity.
The Problem: A modest logo and minimal digital presence didn't reflect the scale, professionalism, and precision of their work. As Managing Director Lee Verdorn recognised, "as the company has grown, so has the need to tell our story properly."
ICM developed a comprehensive rebranding strategy that honoured CLTK's heritage while positioning them for future growth. The approach focused on three key principles:
Authenticity First. Visual Impact.
Strategic Positioning.
Brand Identity Development
We created a clean, modern logo representing structure, construction, and craftsmanship - all core to CLTK's ethos. The geometric icon symbolises strength, precision, and modularity, drawing inspiration from the engineered timber kits that marked the company's early days.
Website
New website platform designed to showcase projects, celebrate partnerships, and bring company values to life - giving CLTK their first professional marketing platform after two decades.
The Results.
Professional brand identity matching business scale and reputation
Modern website showcasing 22 years of expertise and high-profile projects.
Beyond strategy, we went on site – quite literally. Our team carried out site visits, drone executions, and professional photography to capture the scale and quality of Kensite’s solutions in action. This hands-on approach created an authentic, high-impact visual library that showcases their services far better than stock content ever could.
From concept to delivery, our partnership with Kensite has been about consistency, creativity and credibility. By combining big-picture strategy with practical execution, we’ve helped Kensite not just market their services but build a bold, recognisable brand presence that sets them apart in a competitive industry.